With a seemingly never-ending calendar of events and meetings, it’s no surprise that young professionals prioritize both function and user experience when carrying out their daily responsibilities. The same priorities apply to banking! Below are three ways you can use the hometown feel of your credit union to your advantage:
- A personal touch. Although larger, national banks have the upper hand when it comes to a marketing budget, the value in a local credit union is in the personal experience. Millennials don’t want to drive to the bank, but when they need to, there is a definite perk in feeling like their money is being handled by people instead of a corporation. Using this key distinction in your marketing plan will work to your advantage!
- Member benefits. Along with a great user experience come the perks of membership at a local credit union. When creating your credit union marketing plan, be sure to include the tangible benefits that your specific bank offers. If you can’t think of any perks that your bank offers that set you apart, then it’s time to come up with a Point of Difference. Standing out among your competitors is key to young professionals because it shows strength and dependability.
- A technical advantage. When your young professional members have their money in your bank, a crucial part of the personal touch and member benefits package you offer is ensuring that your website and app are up to par with the larger banking options. An out-of-touch, clunky, hard-to-navigate website is a quick deterrent for young, dynamic businesspeople, and there are too many options out there to put up with a website that is lacking.
Planning a fresh, dynamic marketing strategy is at the core of bringing in young professionals. Marketing to their strengths and engaging in things that are important to them are keys to securing the future of credit union membership. Contact us today to get started on a custom marketing plan that will work for your credit union!