Content
I will talk to anyone about anything. I also love to write about anything. Connecting research (quantitative) and understanding (qualitative) to create solid, effective, lyrical content produces powerful results.
Out of respect for my clients, I have left finished, branded content out of this section.
Content – long form, short form, and social media samples – available upon request.
Social media advertising perk bridges the gap between data and creative
We have all seen plenty of ads on Facebook. Is “plenty” even the right word? How about “enough,” or “too many,” or simply “UGH.” Some are inventive, professional, and creative… while some (ok, most)...
You down with OTT? Yeah, you know me!
The culture of renting movies at Blockbuster is long gone— so much so that “Be Kind, Rewind” is a phrase that would stop any young person in their tracks (probably much like the title of this...
The best ad campaign ever: Just Do It
People might equate the Just Do It campaign with Nike’s controversial 2018 ad featuring Colin Kaepernick, which has garnered a lot of both positive and negative attention. This ad celebrates the...
Social Media advertising brings relationships back to marketing
Ten, maybe even five years ago, consumers’ catch-all buying options largely came down to Walmart and Target. People had firm opinions about which was better, and it was easy to make jokes about how...
What I’ve learned about Rodeo and Jaide Ellick
To a lot of people, the word “rodeo” immediately suggests bull riding— images of a distraught and infuriated, 2,000-pound animal doing his best to throw a man off his back are ones that are easily...
Hey mama: I don’t care what brand of diapers you use!
Have you ever been in a group of moms where everyone seems to magically be a pro at every detail about parenting and life except you? Yeah, me too. You enter a room full of other moms, and before...
Thoughts on Henry David Thoreau’s “Walden”
“I went to the woods because I wished to live deliberately…” Henry David Thoreau moved to Walden to approach and embrace what he wanted life to be. He wished to pay attention to “what [life] had to...